questions-to-ask

 

 

Considering website redesign? ask following questions

1. Is my website an accurate reflection of who I am?

If your website is reflecting who you were and not who you are, it’s going to halt your business growth. In order for your business to head in the direction you want it to, attract the kind of clients you want, and bring in the amount of money you want, your website needs to lead the way.You can’t expect clients to happily pay top money ($2000 – $5,000) for your pro services if your site makes you look like an amateur. If you aren’t confident designing your own brand and website, invest in a designer who can handle it for you.

2. Does my website attract the right clients with the right budgets?

Let’s say you’re a photographer and you want to start working with high-end entrepreneurs and charging about $2000+ for your services.

If your website is girly, cute or funky with a cheap template, do you think high-end entrepreneurs are going to hire you? A website like this would need an overhaul before it could start attracting your dream clients.

3. Is my website converting well?

Do you get many email subscribers from your site? Do you get a constant flow of client inquiries,? Does your site make many sales?  If your website isn’t converting well, it’s usually because of your design. Your website design has to lead your visitors where you want them to go. Each page should have one specific goal, and the page should have a strong call to action (aka. that guides visitors to act on something), helping you achieve that goal.

4. Is my website easy to navigate?

If navigation is the only problem your website has, you probably don’t need a complete overhaul- but you need to make some tweaks. Visitors who land on your website should be led where you want them to go. On my website, visitors on my homepage are led to do either opt into my list, learn about me, or learn about working with me. There are no Instagram feeds, no blog posts- nothing to detract from my two main goals.

5. Does my website have a high or low bounce rate?

Your bounce rate is the percentage of visitors who leave your site after only visiting one page.If your bounce rate is high, it could be because your website hasn’t been designed to encourage visitors to stick around and explore. The cause could be a boring website, an overwhelming website, an ugly website, or simply a website that doesn’t give your visitors what they’re looking for.

If your bounce rate is high, it could be because your website hasn’t been designed to encourage visitors to stick around and explore. The cause could be a boring website, an overwhelming website, an ugly website, or simply a website that doesn’t give your visitors what they’re looking for. Log into your Google Analytics account to see what your bounce rate is. From there, you’ll be one step closer to understanding if you need to redesign your website.

 

Log into your Google Analytics account to see what your bounce rate is. From there, you’ll be one step closer to understanding if you need to redesign your website.

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