Most important part of the business is your customer without customer’s business would fail.

So knowing and defining your ideal client profile is must task for any business.

You need to invest time to get to know your people, support their dreams, build that trust, and learn more about their story and struggles.

Then—and only then—will you start growing engaged, supportive, and loyal customers.

Take a look around  
Who are you doing this for? 
Who are you talking to?

Have you been to talk to a group of people who aren’t listening?This goes for brands that don’t identify their target audience early in their branding process.They stuck shouting to masses, hoping a few will actually hear the message. Before you can start messaging you first must decide who will be most apt to listen and associate with your brand and what your brand has to say.

Narrowing in on a specific person or niche does not eliminate every other client from finding you. It simply helps you create more focused content and services. For example, if your person is a photographer, you will most likely still have writers, designers, style bloggers, and other creative entrepreneurs who find you.

“When your target is everyone, we target no one.” 

You might be nervous to niche down on who you want to reach, but companies or brands who do specific things for specific people have a higher calibre of loyalty. It also helps to define you as an expert in that field.

Compare “I’m a web designer” to “I’m a web designer for e-commerce on Shopify platform”. Now when potential clients see this web designer, they will think, “This girl is for us”, not

simply, “This girl can make our website.” There is incredible power in specifying your audience and clientele.

Narrowing in on one ideal client does not mean you will only have one client to work with. Narrowing in will start that naturally attract and repel process, and you will have ideal clients lining up to work with you.

1.Determine who your ideal person is.

The key to defining ideal client and get as specific as you can


Geography, Age, Gender, Education any other feature that might stand out.What does your person do Where does she hang out? What are her favourite blogs? What does she do in her free time? What social media platforms does she hang out on?


Personality, Attitudes, Values, Interests/hobbies, Lifestyle, Behavior, If demographics are telling you who is buying, psychographics will tell you why they buy.Psychographics is what motivate the buyer to take action and they can often be learned by examining the media they consume.

2.Dive in deeper.

What does your person do? Where does she hang out? What are her favourite blogs? What does she do in her free time? What social media platforms does she hang out on?

3.Actually, go out and find your person.

Once you determine who your person is, find them by reaching out to Facebook groups or directly to them on twitter.

4.Talk to your person.

Offer your newly found, actual person some free valuable content in exchange for a meeting to pick their brain.  Go out and talk to your actual ideal person. Learn her struggles and how you can help her.

  • Your ideal person is who you want to work with. Someone who makes gets you excited to do your job every day.

5.Engage in conversations.

Don’t just post ads to your users; engage them in conversation. Ask them what they like and what they want to see. If they tell you they like one of your posts, thank them for their readership. If you see your audience members commenting on an external thread, jump into the discussion. This shows that you’re paying attention and that you care about more than just one side of the conversation. The more you engage with your users, the more likely they’ll be to see you as a trustworthy, personal entity.

6.Help your people.

Once you build that trust and learn more about your people’s struggles, you can come up with ways to help them specifically through your blog posts, newsletters, periscopes, webinars, products, or services. The platform should be secondary to the valuable, useful content you have to offer them.

Make sure your offerings align with your ideal person’s journey so you have something to offer her every step of the way problem.

7.Be funny.

Humour has a primal way of connecting us.

When we laugh together, we tear down walls and bond with each other—it’s why we’re more likely to laugh when we’re surrounded by people we care about than we are when we’re by ourselves. When you make your users laugh, you show them that you don’t take yourself too seriously. You show them that you enjoy humour just like the rest of us and that you aren’t afraid to set aside the formal professionalism of your brand for just a moment to experience a human moment. Obviously, the type and appropriateness of humour you use will be dependent on your brand. but you have to throw out enough references and asides to keep your audience feeling good about you.


Have defined your ideal customer ?  What is their struggle and challenges that you can resolve? share with us in the comment section…




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