Branding is power, Branding can add 10x value to your business, and Branding goes way beyond just a logo or visual element.
When you think about your brand, you really want to think about your entire customer experience…everything from your logo, your website, your social media experiences, to the way your customers experience your staff. When you look at this broad definition of branding, it can be a bit overwhelming to think about what is involved in your brand.
Your brand is the way your customer perceives you.
No branding, No differentiation, no long-term profitability, no sustainable business,
Brands have a purpose that people can get behind. Brands can inspire, move people to join a community, buy a product, brand adds value, a brand has a vision, brands are dynamic with many layers, Brands can activate a passionate group of people to do something like changing the world. It is critical to be aware of your brand experience and has a plan to create the brand experience that you want to have… a good brand doesn’t just happen… it is a well thought, developed over time.
Many small businesses and professionals neglect to spend necessary time thinking about their brand and the impact it has on their business.
Let’s look at 10 reasons why digging into your brand is important:
1.Branding makes your business memorable and recognisable
Creating an image and identity for your business makes it recognisable, People tend to do business with companies they are familiar with. If your branding is consistent and easy to recognise, it can help people feel more at ease purchasing your products or services.
2.Branding gives customers a visual reference of your business.
Your full brand experience, from the visual elements like the logo to the way that social media engagement, tell your customer about the kind of company that you are.tangible aspects of your brand give your audience images to remember it by and associate it with. Branding gives your audience a picture of your business.
“Branding is the art of aligning what you want people to think about your company with what people actually do think about your company. And vice versa.” Jay Blue
3.Branding differentiates your business from competitors.
In today’s global market, it is critical to stand apart from the crowd. Chances are there are thousands of people doing the similar thing as you, so how do you stand out from the hundreds or thousands of businesses providing similar service as you? With branding, you can set yourself apart from your competition, add value, charge premium rate.
4.Branding sets expectation
A brand that is consistent and clear sets expectation because they know exactly what to expect each and every time they experience the brand.
“Your brand is your promise to your customer. It tells them what they can expect from your products and services, and it differentiates your offering from that of your competitors. Your brand is derived from who you are, who you want to be and who people perceive you to be.” Entrepreneur.com
5.Branding gives you clarity and keeps you stay focused.
It’s very easy to wander around from idea to idea with nothing to guide you…it doesn’t take long to be a long way from your original goals or plans. When you know your purpose and have a clear brand vision, it helps you stay focused on your priorities as a business. Your brand can help you be strategic and will guide your marketing efforts saving time and energy.
6.Branding adds value to your business.
A strong brand will provide value to your business well beyond your physical assets.Did you Red bull is worth about $7.9 billion, and its 80 % value is in the branding.
7.Branding creates an emotional bond and customer loyalty.
A good brand connects with people at an emotional level, they feel good when they buy the brand. Purchasing is an emotional experience and having a strong brand helps people feel good at an emotional level when they engage with the company.We’re all guilty of getting comfortable with different brands and products, whether it’s our preference in soda, a car manufacturer, or toothpaste. People develop an emotional attachment to their favourite brands, which creates customer loyalty. Every business owner longs for that from their audience, and branding has the potential to keep customers coming back time and time again.
The best branding is built on a strong idea… an idea that you can hold onto, can commit to and can deliver upon. What your story? share with us in the comment section…