Previously I wrote a blog post about brand vision and it’s imperative to your business if you haven’t read that post yet, I highly recommend checking it.  Besides mission wouldn’t make sense without vision.

Every brand starts off with this very basic question

What are you doing?

What problem are you solving?

What is your mission

Vision is building blocks that lay out the rest of your brand. It’s the bottom of your pyramid.  Without that foundational layer, all of the other pieces would simply fall apart.

  • Mission should  clear and simple
  • Mission should  be actionable
  • Mission should  be bold
  • Mission should  be everything your company trying accomplish at aspirational level
  • Mission should inspire people to their best work
  • Mission  can change over time as you grow and as your market or audience changes
  • My mission statement and one sentence are, “I build minimal, meaningful brands for creative entrepreneurs through defining their
  • Your mission statement is more. It says what you’re doing in your brand right now.
  • A mission statement is a statement of purpose for your business. It gives you direction and focus and helps you find your most profitable customers. It’s the driving force behind everything you do and  It helps you to see the big picture and keeps you from getting lost.

Define your mission statement by simply putting together your one sentence—what you do, who you help, how you help, and why. Create your own one sentence.

Step1. Identify problem

Look at problem that your vision exposes

If you have view of present  and if you have view of future there should be something you can make better

Step 2. Solution

What is your solution for this problem

Step 3. Opportunity

How your company gonna solve problem that you have identified


Then write a clear concise mission statement.

Here are some examples of great mission statements to give you some inspiration:

  • TED: Spreading ideas.
  • Sentara Healthcare: We improve health every day.
  • Nike: To bring inspiration and innovation to every athlete in the world.
  • Starbucks: To inspire and nurture the human spirit – one person, one cup and one neighbourhood at a time.
  • Google: To organise the world’s information and make it universally accessible and useful.
  • Skype: To be the fabric of real-time communication on the web.
  • Twitter: To instantly connect people everywhere to what’s most important to them.


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