Case Study  –  HEY Lifestyle


HEY is a lifestyle beverage startup, They sell 100% organic tree water to exclusive market .

Why: As we focus more and more on material success and visible achievement we tend to easily lose sight of ourselves – leaving us feeling overworked, unsatisfied and searching for anchors.

The Solution

Marketing message – Stop and appreciate what’s precious in your life, focus on what’s important  Health Energy Youth

Surround yourself with the experiences and products that respect the precious nature of the life you have.



brand attribute1


Custom Icons

We equipped HEY with a series of icons to use throughout her branded materials. Whether it is on web, product instruction, these icons allow flexibility within the brand, and round out the brand identity.




Logo Design, Brand Identity, Brand Strategy, Custom Icon

Packaging Design, Website Design, Investor Deck

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